Best Practice Marketing Data Management Solution
Perfect for professional Sporting Clubs and successfully delivered for Melbourne Storm.
A Marketing Data Management solution that drives business outcomes and provides a Data-Driven Member and Fans rewards experience – powered by a Single Customer View.
DCA’s Marketing Data Management solution encompasses:
- A cleansed centralised repository (Single Customer View) for member/fan data
- Visibility of member/fan data interaction across all your Club’s properties and related properties
- Data driven life-cycle marketing, including marketing automation
- Loyalty Program engagement (Gamification)
- Automated data capture
- Continual cycle of data analytics, reporting, insights and enrichment
- Vendor Agnostic: APIs for industry leading CRM, email/marketing automation platforms
Click here to view Sporting Marketing Data Mart Case Study: