Social Media Marketing

Attract and Convert Fans and Followers

Marketers are often unsure whether to add social media campaigns to their marketing mix. If they do, there are many more questions ahead. How will social media marketing fit with other cross-channel campaigns? How much time and manpower will it take? Can social media really drive leads and sales? How can organisations attract new fans and followers, and how should they engage with their existing ones? How can these semi-anonymous fans and followers be converted into direct marketing programs?

DCA can easily design and deploy games, contests and polling apps into Facebook and Twitter, and convert fans and followers into direct marketing programs.

Marketers can publish customised games, polls and contests that reflect their company’s look, feel and brand image. These can serve many purposes: viral marketing, brand awareness, referral generation, mirroring marketing campaigns and for market research. Basic email information is needed to engage with the apps, with our Social Media Applications forming the bridge between social-broadcast and data-driven marketing.

DCA’s Social Media Applications are perfect for:

  • Brand marketers who want to engage their social community.
  • Direct marketers who want to convert fans and followers into direct marketing programs.
  • Agencies that provide strategy, creative and technology assessment to brands wanting to expand their social presence and grow their direct marketing database.

Integrating DCA’s Social Media Applications with your organisation’s other marketing channels is an easy, effective way to increase your number of fans and followers, grow your marketing database, and add dynamism to your Facebook page and Twitter handle.

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