Email Marketing

With billions of marketing messages people are exposed to via multiple channels and touchpoints, email is still the leading digital channel being used by marketers worldwide.

DCA are experts in email marketing, with over 20 years experience in direct marketing and over 10 years experience in digital marketing. We provide our clients full support with a dedicated Email Marketing team comprised of an account manager, data operations analysts and marketing specialists all with extensive experience with electronic direct marketing (eDM) and email campaigns.

DCA manage the email marketing programs for a wide range of B2B and B2C clients who partner with us to provide them with:

  • Creative and design – scheduled comms or full customer journey
  • Content and copywriting – scheduled comms or full customer journey
  • Strategy and planning
  • Data quality and management – cleanse, deduplication and suppressions
  • Email validation and ping
  • In-depth segmentation, targeting and dynamic highly personalised communications
  • A/B testing
  • Email broadcasts, response tracking (opens, clickthroughs and behaviour), trends and campaign reporting
  • Email deliverability, spam analysis and campaign optimisation
  • Capturing opt-ins, unsubscribes and creation/management of a preference centre
  • Measurement and analytics
  • Quarterly or bi-annual update of opt-in email database – via DCA BPO services
  • Prospect email marketing lists – via DCA Incnet services and MarketBase
  • SMS mobile campaigns

Types of Email Marketing Messages

DCA’s powerful email marketing platform sends millions of messages each year with campaigns ranging from:

  • Full customer journey, including nurture campaigns
  • eNewsletters, newsletters, industry news and announcements
  • Specialised web series
  • Invitations to special events, seminars and webinars
  • Trigger based campaigns, e.g. birthdays, holidays and seasonal
  • Acquisition and opt-in
  • Win back, reactivation and re-engagement
  • Retention, cross-sell and up-sell
  • Promotional, special offers, competitions, coupons and incentives
  • Loyalty programs and exclusive deals
  • Market research and surveys
  • Transactional and payments
  • Regular scheduled email broadcasts, e.g. feature product/service of the day and catalogues

Need more information about DCA’s email marketing programs? Please contact us on (03) 9320 9000 or submit an enquiry using the form on this page.

Call Now Enquiry
  • This field is for validation purposes and should be left unchanged.