Direct Marketing

As part of DCA’s core business we process and prepare consumer and business data for direct marketing.

Whether the communication is direct mail, telemarketing, email or SMS, DCA processes more than 25 million direct marketing records per month for acquisition, retention or general direct marketing communications.

DCA is a full service data bureau providing quality data processing and hygiene services using Nirvana to provide data cleansing, verification and correction, adma ‘do not contact’ suppression, change-of-address (NCOA) and more.

Our services include:

  • data cleansing
  • data append, validation and enhancement
  • de-duplication/data matching
  • merge/purge
  • segmentation
  • consolidation
  • DPID append (Australia Post AMAS Certified Vendor)
  • direct mail
  • print, insert and lodge letters in-house
  • manage mail house processes
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