DCA Executive Luncheon with AADL during ADMA Global Forum Event in Sydney
DCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films (part of the Village Roadshow Group), we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.
Some of DCA’s key takeaways include:
- The “Franken-Stack” of Siloed Databases (it gets more complex every day)
- Achieving Single Customer View (is not easy)
- One size does not fit all (with Marketing Technology)
- Marketers have a Helicopter View of their whole organisations Technology and Database Landscape
Click here to read the full blog post.
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