Data Services for Marketing

Data is the fuel that drives intelligent, automated, personalised, and memorable marketing. DCA helps you put data in the driver’s seat.

Because our approach is entirely bespoke, you can engage our local data experts just for the services you need. Whether you’re engaging a partner for a major digital transformation project or just need help managing your customer contacts, the DCA team has marketing solutions for organisations in any industry, of any size.

 Cross-Channel Marketing

Keep your message consistent and relevant, no matter where your customer is. Sophisticated Email, SMS, and Social campaigns rely on high-quality, connected data – DCA can get you there. We’re experts across the full suite of marketing requirements, from data management right through to content creation, go-live and reporting. Grow your social fanbase, connect instantaneously, and deliver personalised communications that surprise and delight.

 Marketing automation

Make repetitive tasks a thing of the past by automating some of your marketing functions. The DCA team evaluates your businesses process, identifies automation opportunities, and creates custom-built algorithms that do the heavy lifting for you. We can automate drip-fed email campaigns, data processing, and much more.

 BI & Analytics

Discover what makes your customers tick with a custom-built Business Intelligence and Analytics tool. Replace bulky reports with just the facts, visualise results and KPIs, and focus on the metrics that really matter to your success.

 Acquisition & Enhancement

Find out more about your customers with our third-party data connections to Australia Post DPID and NCOA, or uncover brand new leads from our sister company, IncNet, and their B2B marketing list of over 235,000 key decision makers across Australia and New Zealand.

 Single Customer View

The first and most important step to giving your customer what they want is knowing who they are. Our Data Mart creates a true Single Customer View, consolidating customer activity across platforms both online and off to give you a 360 degree view of each and every customer’s behaviour.

Find out more about how creating a true Single Customer View enhances every facet of your marketing strategy. Click here.

Customer Relationship Management Platforms

Implementing a new CRM doesn’t have to be difficult. At DCA, we have the expertise required to build and execute complex system migrations without the hassle. Our technology-agnostic approach means you get the CRM that’s right for you, and our local data experts handle everything from exporting the old data to training and support in the new system. Find out more about CRM.

Need more information about how data drives your marketing? Download factsheet.

We also build completely customised Loyalty Systems that revolutionise the way you engage with and retain your most valuable customers.

Find out more about DCA Loyalty Systems. Click here.

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