Engineers Australia was very satisfied with the professional level of training, campaign implementation, campaign execution and data remigration of DCA. The results, reported in the final report we received at the end of the campaign, exceeded our expectations
Membership Services Manager – Engineers Australia
Client Industry: Professional Services
Engineers Australia is the national forum for the advancement of engineering and the professional development of its members. Engineers Australia is the largest and most diverse professional body for engineers in Australia and its members embrace all disciplines of the engineering industry.
Prior to the annual membership renewal mailing, Engineers Australia asked DCA to conduct an outbound telemarketing campaign to contact these members by telephone, confirming and/or obtaining customer details and consent details in a data file that was to be provided back to Engineers Australia for importing into their Member Services database system.
For the telemarketing campaign, DCA’s call staff were required to attempt to contact more than 49,000 Engineers Australia members by telephone, confirming and/or obtaining customer details and consent details. A data file was then provided back to Engineers Australia for importing into Engineers Australia’s Member Services database system.
A critical component, and prime objective of the campaign was to obtain consent from each member on four key privacy questions for Engineers Australia and their marketing and business partners.
At commencement of the campaign over 70% of the entire member list had not given permission to be contacted. All calls were separated into State queues and called separately in order to maximise contact efficiency by targeting business and mobile phones during the day, home phone numbers after hours. During the campaign calls were made over 3 different time zones. Calls proceeded as scheduled until all records had been called up to three times in order to confirm membership details and obtain responses to the permission based questions. In total, the campaign was conducted over 15 weeks and required over 96,000 calls to complete.
For the first time in many years Engineers Australia had a cleansed and completed database. The accurate validation of the data allowed greater and more precise communication with members and significantly reduced return mail costs.
The large number of permission opt-ins allowed Engineers Australia’s Premium Partners to target and promote offers to members.
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- BPO, Data Enhancement, Data Migration, Direct Marketing
- Prof. Services