Sports Marketing

Best Practice Marketing Data Management Solution

Perfect for professional Sporting Clubs and successfully delivered for Melbourne Storm.

A Marketing Data Management solution that drives business outcomes and provides a Data-Driven Member and Fans rewards experience – powered by a Single Customer View.

DCA’s Marketing Data Management solution encompasses:

  • A cleansed centralised repository (Single Customer View) for member/fan data
  • Visibility of member/fan data interaction across all your Club’s properties and related properties
  • Data driven life-cycle marketing, including marketing automation
  • Loyalty Program engagement (Gamification)
  • Automated data capture
  • Continual cycle of data analytics, reporting, insights and enrichment
  • Vendor Agnostic: APIs for industry leading CRM, email/marketing automation platforms


Click here to view Sporting Marketing Data Mart Case Study:

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