Data Driven Marketing
DCA has the experience, expertise and understanding to partner with organisations to provide a complete range of end-to-end, data-driven marketing solutions. DCA gather and analyse data insights along the way, driving further marketing activity.
Clients can also engage DCA to perform selected marketing activities, while leaving other aspects in-house or with a creative agency. For example, DCA can manage email/customer-journey communication delivery and reporting while the organisation or its agency take care of creative and content.
Companies typically engage with DCA on a strategic or tactical level. Many outsource some or all of their digital marketing activities, from campaign development to execution, or engage on a high-level marketing strategy and solutions requirement. Services include but are not limited to:
- Custom-built Loyalty System
- Cross Channel Marketing
- Email Marketing
- Mobile & SMS Marketing
- Single Customer View
- Social Media Marketing
- Marketing Automation (B2C & B2B): website behaviour, tracking and automation (focusing on the customer journey)
- Marketing Strategy & Consulting – including product launches and go-to market roadmap
DCA apply data and marketing industry best practice and methodology across all of these services.