As part of your marketing strategy, you want to identify your most profitable customers and then have a clear strategy in terms of how and when you can get more of these customers. New data can play a key part in identifying the socio-demographic profile of your customers and then matching to new third party datasets that provides additional prospect data.
DCA can act an independent evaluator to identify good quality, compliant prospect records, in addition to socio-demographic attributes (e.g. income, age, education, lifestyle attributes) that provides additional insight into your customer database. If you are supporting a B2B program – DCA also owns a B2B sales and marketing database (branded IncNet) that provides decision-makers contact details and filmographic attributes to help identify prospects.